This privacy policy describes how EMAX BEAUTE INTERNATIONAL (M) Sdn Bhd (hereinafter referred to as “EMAX BEAUTE INTERNATIONAL ”, “we”, “us”, “our”) collects, uses, and shares the information we obtain from you online and in store. Please read the following to understand our policy. EMAX BEAUTE INTERNATIONAL is committed to handling, processing, managing and protecting your Personal Data responsibly in compliance with the Malaysian Personal Data Protection Act 2010.

This privacy policy addresses how we use the “personal information” that EMAX BEAUTE INTERNATIONAL obtains from you from EMAX BEAUTE INTERNATIONAL 's website, store, and offline event. When we use the term “personal information” we are referring to information that is connected to your name or that may otherwise identify you. This may include information such as your e-mail address, telephone number, or information about any purchase reservations you have, when those pieces of data are stored with your name. This privacy policy does not cover information that you submit on other websites, even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter, or YouTube, that information is governed by the privacy policies on those websites, and is not governed by this policy.

"we may automatically collect information regarding your activities on our websites, such as cookies*, IP addresses, visit history, service history, and unauthorized use history. Note that we do not intentionally collect any personal information from children under the age of 18. If you are under the age of 18, you are able to visit and access our websites with the supervision of a parent or guardian, but you should not make a purchase, register, or submit personal information to us.

We do not generally collect any sensitive information as that term is used in the privacy legislation (including information relating to racial or ethnic origin, membership of political bodies, religion or trade unions, criminal record, state of health or medical history). We will only collect sensitive information where required by law or with consent. If we hold any sensitive personal information, that information will only be used and disclosed by EMAX BEAUTE INTERNATIONAL for the purpose for which it was provided. If we ask for sensitive information, we will explain the reason for such request.

The provision of your personal information is voluntary - if you choose to not provide us with your personal information or any other information requested, we may not be able to process your request, orders or carry out the purposes described below.

We will retain your information for as long as necessary to fulfil the purposes for which we collect the data, until you request otherwise, and/or as long as the law requires. Please contact us using our contact details provided below, if you have any questions with respect to our data retention practices."

EMAX BEAUTE INTERNATIONAL primarily uses the personal information that it collects to provide you with products, information, and services. We may also use your information to track your purchase history, to contact you for account and promotional purposes, and to advertise or recommend products and services tailored to your interest through our website, mobile application, email and other means of communication. You must create a registration profile in order to use our service, otherwise we will not be able to carry out your request or orders. We may also use your personal information for other legitimate business purposes, including to detect and to prevent fraud, to collect amounts owing to us and to maintain business records.

EMAX BEAUTE INTERNATIONAL may share your personal information in the following circumstances:

• Companies that perform services for us, such as sending postal mail, e-mails and SMS, analyzing customer data, providing marketing assistance, investigating fraudulent activity, conducting customer surveys, providing customer service and corporate affiliates.

• In some instances, EMAX BEAUTE INTERNATIONAL may share your personal information with other companies within the EMAX BEAUTE INTERNATIONAL group of companies for various reasons related to EMAX BEAUTE INTERNATIONAL 's business including customer strategy and growth, investment and any corporation-related exercise including but not limited to restructuring, merger or divestment.

• Social Networks, Widgets, and Plug-ins. If you use any features made available to you on our website by a third party it may result in information being collected or shared between us and the third party. For example, if you use Facebook’s “Like” feature Facebook may register the fact that you “liked” a product and may post that information on Facebook.

• Other instances. EMAX BEAUTE INTERNATIONAL may share your personal information in order to protect the legal rights of our company, our employees, our agents, and our affiliates, to protect the safety and security of our visitors, to detect and protect against fraud, or to comply with law or legal process.

• The entities with whom EMAX BEAUTE INTERNATIONAL may share your personal information (as described above) may be located outside of Malaysia. Please refer to Section 5 for further information.

• EMAX BEAUTE INTERNATIONAL will always take steps to ensure that your information is used by all third parties in accordance with this policy. We will not otherwise share, sell or distribute any of the information you provide to us without your consent. Should EMAX BEAUTE INTERNATIONAL enters into a joint venture with or is sold to or merged with another business entity, your information may be disclosed to our new business partners or owners.

• EMAX BEAUTE INTERNATIONAL may share de-identified information (i.e., information that is not directly connected to your name) in the following circumstances in addition to those identified above:

• Aggregate information: We may share de-identified aggregate information about our customers with advertisers and marketing partners.

• Behavioral-based advertising: A third party may use technology (e.g., a cookie) to collect information about your use of our website and other websites so that they can provide advertising about products and services tailored to your interest. That advertising may appear either on our website, or on other websites.

As commonly understood, the transmission of information via the internet is not completely secure. Although EMAX BEAUTE INTERNATIONAL will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

We may revise this policy from time to time. You should review our privacy policy periodically so that you keep up-to-date on our most current practices. We will note the effective date of the latest version at the end of each policy. Your continued use of this website or services or provision of further personal information to EMAX BEAUTE INTERNATIONAL once this policy has been amended constitutes your acceptance of the amended policy. Effective as of Sep.2019 *“Cookies” are small amounts of information which we store on your computer and devices. Unless you have indicated your objection when disclosing your details to us, our system will issue cookies to your computer and devices when you log on to the site. Cookies make it easier for you to log on to and use the site during future visits. They also allow us to monitor website traffic and to personalise the content of the site for you. As a user you have full control of the use of cookies. Cookies that have already been saved can be deleted at any time. You may also set up your computer and devices to restrict or reject cookies by activating the settings on your browser although, in that case, you may not be able to use certain features on our site. Please refer to the "Help" file of your Internet Browser to learn how to either block all cookies or receive a warning before a cookie is stored.